Livestream strategist and broadcast production leader. I design the operations, lead the teams, and ship the infrastructure that makes large-scale live content work: reliably, across languages and markets.
With 8+ years in broadcast production, from building Singapore's esports broadcast scene from scratch to running global financial livestreams out of Dubai, I've learned that great live content isn't about any single skill. It's about understanding how all the pieces fit together.
I'm the person who understands enough about video engineering, UX, creative, and automation to make sharp decisions, lead specialist teams effectively, and build systems that scale. I know what good looks like across disciplines, and I know how to get people there.
That cross-disciplinary awareness is what makes me effective: I can sit with designers and give meaningful feedback on user flows, work with engineers on stream architecture, brief creative teams on motion graphics, and present strategic frameworks to executives, all in the same week.
End-to-end planning for live content programs — format design, KPI frameworks, scheduling systems, and cross-functional alignment across business units and language markets.
Building broadcast systems from zero — networking, video, audio, graphics, switching. I architect the technical foundation and direct the live show from the control room.
SRTLeading cross-functional teams of 40+ across production, creative, and operations. Managing vendors, timelines, budgets, and the thousand small decisions that make live events work.
Building tools that eliminate repetitive work — automated scheduling, request pipelines, performance dashboards, and AI-powered video generation prototypes.
Translating business objectives into content strategies. Advising teams on format, audience, timing, and resource allocation. Turning reactive production into proactive planning.
I understand user journeys, visual design, and production quality well enough to set high standards, give precise feedback, and bring out the best in specialist creative teams.
Bybit
Leading livestream strategy for a global financial platform across 16+ quarterly streams in 15 languages. Evolved the function from reactive execution into a consultative, systems-driven operation. Building automation tooling, developing performance benchmarks, and coordinating across multiple business units to align live content with company objectives.
Zenway Productions
Built and led broadcast operations for Singapore's premier esports events, including constructing the entire MPL Singapore broadcast infrastructure from scratch. Managed teams of 40+ across production, creative, and talent. Oversaw brand partnerships with Pokémon, Garena, and PlayStation. Led vendor relationships and technical direction for multi-camera, multi-platform live productions.
Built the entire broadcast production infrastructure for Mobile Legends Professional League Singapore from the ground up — networking, video routing, audio systems, graphics pipelines, and live switching workflows. Took it from nothing to a fully operational, multi-season professional esports broadcast.
Designed a comprehensive playbook transforming ad-hoc livestream requests into a structured, consultative pipeline across multiple business units and 15+ language markets at Bybit.
Built Google Sheets + Apps Script systems for automated request processing, scheduling, and performance benchmarking — reducing manual coordination overhead and enabling data-driven content decisions.
Prototyping programmatic video creation using Remotion and AI tools — building towards scalable, template-driven content production for multi-market distribution without manual editing bottlenecks.